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ultane
Expensive parking at a mall? No thanks.
芝加哥奥特莱斯的点评
点评：They charged for parking when they opened and I thought they had learned their lesson when they made it free. Apparently not.
“It’s free for one hour”
- really? You want people coming to hurry out? If I’m returning something, do you want me to browse after doing so, or hurry back to my car?
“It’s free if you validate with $100 purchase”
- that’s too steep and will defer people from coming, they’ll go elsewhere. They may spend over $100 if they do stop in, but this fee will stop many from even thinking about it.
“People are using the lot for O’Hare parking”
- so clear out the lot every night. Prohibit overnight parking. Charge for overnight (or longer). Tow cars. Don’t penalize everyone
“People park free and go to local events - concerts, conventions”
- so charge during a concert. Require validation without a minimum.. or a lower minimum. Eliminate the incentive. Don’t penalize the innocent.”
“Too many kids roaming.”
- I’ve been to this mall many times. Enough that I’ve seen quite a variety of shoppers. Younger shoppers may not buy $2000 Burberry vests, but they do shop at many of the other stores. They keep the mall fresh and relevant. And… they’re usually very well behaved. This isn’t a problem.
“This mall is more for tourists, not locals”
- ok. Not a problem. I’ll stay away. Without local shoppers, though, business is going to drop and shops will close up. No shops, no tourists.
Pure and simple - this is a sloppy solution to a problem that will cause more harm than good. The number of shoppers will drop, which will hurt business and ultimately, the mall itself.
Reconsider - we’ll forgive you
“It’s free for one hour”
- really? You want people coming to hurry out? If I’m returning something, do you want me to browse after doing so, or hurry back to my car?
“It’s free if you validate with $100 purchase”
- that’s too steep and will defer people from coming, they’ll go elsewhere. They may spend over $100 if they do stop in, but this fee will stop many from even thinking about it.
“People are using the lot for O’Hare parking”
- so clear out the lot every night. Prohibit overnight parking. Charge for overnight (or longer). Tow cars. Don’t penalize everyone
“People park free and go to local events - concerts, conventions”
- so charge during a concert. Require validation without a minimum.. or a lower minimum. Eliminate the incentive. Don’t penalize the innocent.”
“Too many kids roaming.”
- I’ve been to this mall many times. Enough that I’ve seen quite a variety of shoppers. Younger shoppers may not buy $2000 Burberry vests, but they do shop at many of the other stores. They keep the mall fresh and relevant. And… they’re usually very well behaved. This isn’t a problem.
“This mall is more for tourists, not locals”
- ok. Not a problem. I’ll stay away. Without local shoppers, though, business is going to drop and shops will close up. No shops, no tourists.
Pure and simple - this is a sloppy solution to a problem that will cause more harm than good. The number of shoppers will drop, which will hurt business and ultimately, the mall itself.
Reconsider - we’ll forgive you
翻译：他们刚开业时停车收费，我以为他们改成免费停车后就吸取了教训。显然并没有。
“免费停车一小时”
——真的吗？你们想让顾客赶紧离开吗？如果我要退货，你们是想让我退完货后继续逛，还是想让我赶紧回车里？
“消费满100美元即可免费停车”
——收费太高了，会吓跑顾客，让他们去别的地方。他们或许会因为消费超过100美元而放弃光顾，但这项收费会让很多人连想都没想就直接放弃了。
“有人把停车场当成奥黑尔机场的停车场”
——那就每天晚上清空停车场。禁止过夜停车。过夜（或更长时间）停车收费。拖走违停车辆。不要一概而论。
“有人免费停车后会去参加本地活动——音乐会、会议”
——那就音乐会期间收费。要求顾客验证停车，但不要设最低消费额……或者降低最低消费额。消除顾客的消费动机。不要冤枉无辜的人。
“太多孩子在闲逛。”
——我去过这家商场很多次了。次数多到我见过各种各样的顾客。年轻的顾客可能不会买2000美元的巴宝莉背心，但他们会在其他很多商店购物。他们让商场保持活力和吸引力。而且……他们通常都很有礼貌。这不成问题。
“这家商场更适合游客，而不是本地人。”
——好吧。没问题。我会避开这里。但是，如果没有本地顾客，生意就会下滑，商店也会关门。没有商店，就没有游客。
简而言之——这是一个草率的解决方案，弊大于利。顾客数量会下降，这将损害生意，最终也会损害商场本身。
重新考虑一下——我们会原谅你的。
“免费停车一小时”
——真的吗？你们想让顾客赶紧离开吗？如果我要退货，你们是想让我退完货后继续逛，还是想让我赶紧回车里？
“消费满100美元即可免费停车”
——收费太高了，会吓跑顾客，让他们去别的地方。他们或许会因为消费超过100美元而放弃光顾，但这项收费会让很多人连想都没想就直接放弃了。
“有人把停车场当成奥黑尔机场的停车场”
——那就每天晚上清空停车场。禁止过夜停车。过夜（或更长时间）停车收费。拖走违停车辆。不要一概而论。
“有人免费停车后会去参加本地活动——音乐会、会议”
——那就音乐会期间收费。要求顾客验证停车，但不要设最低消费额……或者降低最低消费额。消除顾客的消费动机。不要冤枉无辜的人。
“太多孩子在闲逛。”
——我去过这家商场很多次了。次数多到我见过各种各样的顾客。年轻的顾客可能不会买2000美元的巴宝莉背心，但他们会在其他很多商店购物。他们让商场保持活力和吸引力。而且……他们通常都很有礼貌。这不成问题。
“这家商场更适合游客，而不是本地人。”
——好吧。没问题。我会避开这里。但是，如果没有本地顾客，生意就会下滑，商店也会关门。没有商店，就没有游客。
简而言之——这是一个草率的解决方案，弊大于利。顾客数量会下降，这将损害生意，最终也会损害商场本身。
重新考虑一下——我们会原谅你的。
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