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Touristy Thing To do
Portland Oregon Sign的点评
点评：The Stag Portland sign is an iconic emblem of the city’s identity, perched high above downtown Portland. Originally installed in 1940, the neon sign first featured the outline of the state of Oregon and the words “White Stag Sportswear,” representing the brand’s headquarters that were housed in the building beneath it. The sign was one of the first large-scale advertisements in Portland and quickly became a famous landmark.
In 1959, the leaping stag was added to reflect the White Stag logo, transforming the sign into an even more distinctive feature of Portland. When White Stag moved out in 1973, the sign’s text was changed to “Made in Oregon” to advertise a local chain of stores.
By 2006, the future of the sign was uncertain as ownership changes and disputes over the sign’s maintenance led to concerns it might be dismantled. Fortunately, citizens helped preserve it, and in 2010, the sign was updated to read simply “Portland Oregon.”
Gotta see the sign. It’s the touristy thing to do.
In 1959, the leaping stag was added to reflect the White Stag logo, transforming the sign into an even more distinctive feature of Portland. When White Stag moved out in 1973, the sign’s text was changed to “Made in Oregon” to advertise a local chain of stores.
By 2006, the future of the sign was uncertain as ownership changes and disputes over the sign’s maintenance led to concerns it might be dismantled. Fortunately, citizens helped preserve it, and in 2010, the sign was updated to read simply “Portland Oregon.”
Gotta see the sign. It’s the touristy thing to do.
翻译：Stag Portland 标志是这座城市的标志性象征，高高耸立在波特兰市中心。该霓虹灯标志最初安装于 1940 年，最初以俄勒冈州的轮廓和“White Stag Sportswear”字样为特色，代表该品牌的总部，总部就位于其下方的建筑中。该标志是波特兰最早的大型广告之一，并迅速成为著名的地标。
1959 年，跳跃的雄鹿被添加进来以反映 White Stag 徽标，使该标志成为波特兰更加独特的特色。当 White Stag 于 1973 年搬走时，标志上的文字改为“俄勒冈制造”，以宣传当地的连锁店。
到 2006 年，由于所有权变更和标志维护纠纷导致人们担心它可能会被拆除，该标志的未来变得不确定。幸运的是，市民帮助保护了它，2010 年，标志更新为简单的“俄勒冈州波特兰”。
一定要看看这个标志。这是旅游时要做的事情。
1959 年，跳跃的雄鹿被添加进来以反映 White Stag 徽标，使该标志成为波特兰更加独特的特色。当 White Stag 于 1973 年搬走时，标志上的文字改为“俄勒冈制造”，以宣传当地的连锁店。
到 2006 年，由于所有权变更和标志维护纠纷导致人们担心它可能会被拆除，该标志的未来变得不确定。幸运的是，市民帮助保护了它，2010 年，标志更新为简单的“俄勒冈州波特兰”。
一定要看看这个标志。这是旅游时要做的事情。
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