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Incorrect Pricing
WH Smith的点评
点评：The promotion displayed in-store offered a Main, Drink, and Snack for £6.99, with an additional snack available for £1. Based on this information, we selected our items accordingly, including the extra snack expecting to pay the advertised £1 supplement.
However, when we proceeded to pay, we were charged the full price for the additional snack rather than the £1 promotional price. When we asked a store assistant for clarification, we were informed that this was “WHSmith company strategy,” without any clear explanation as to why the advertised price was not honoured.
This was both confusing and disappointing. Promotional pricing should be transparent and applied correctly at the point of sale. Customers rely on the information displayed in-store when making purchasing decisions, and it is unreasonable to expect them to pay more than the advertised offer.
However, when we proceeded to pay, we were charged the full price for the additional snack rather than the £1 promotional price. When we asked a store assistant for clarification, we were informed that this was “WHSmith company strategy,” without any clear explanation as to why the advertised price was not honoured.
This was both confusing and disappointing. Promotional pricing should be transparent and applied correctly at the point of sale. Customers rely on the information displayed in-store when making purchasing decisions, and it is unreasonable to expect them to pay more than the advertised offer.
翻译：店内促销信息显示，主菜、饮料和小吃套餐售价 6.99 英镑，额外小吃只需 1 英镑。基于此信息，我们选择了相应的商品，包括额外小吃，并预期只需支付广告宣传的 1 英镑。
然而，结账时，我们却被收取了额外小吃的全价，而非 1 英镑的促销价。当我们向店员询问时，他们告知这是“WHSmith 公司策略”，但并未解释为何不按广告价格执行。
这令人困惑且失望。促销价格应当透明公开，并在销售点正确应用。顾客在购买时会依赖店内展示的信息，因此要求他们支付高于广告价格的费用是不合理的。
然而，结账时，我们却被收取了额外小吃的全价，而非 1 英镑的促销价。当我们向店员询问时，他们告知这是“WHSmith 公司策略”，但并未解释为何不按广告价格执行。
这令人困惑且失望。促销价格应当透明公开，并在销售点正确应用。顾客在购买时会依赖店内展示的信息，因此要求他们支付高于广告价格的费用是不合理的。
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