点评:Wooden Shoe is one of the most mismanaged farms I’ve visited, unfortunately. Why do they have a gift shop, wine tasting room and CBD product store open at the farm (which is not convenient to drive to) with not many visitors? There is potential for them to expand on their goals, but I think they need much better advising. They could sell their wonderful wine at local restaurants and wine stores (they could hire sales people on commission). They could also seek to sell their quality CBD products at wellness stores and through partnerships with influencers. They might also create a better e-commerce store to sell gifts, as I think people would enjoy ordering unique items as memories of the tulips. I’m not sure why nobody seems to know what is going on over there. They could create educational tours about tulips and farm techniques as well. Some of the people who work there are as rude as could be. If they aren’t making enough money from the tulip festival, they could raise the prices of the tickets to provide a better managed experience. It could be useful for them to focus on which goals would be most reasonable given their limited resources. Perhaps they could apply for some grants or seek free resources from local organizations. Take care.
翻译:不幸的是,木鞋农场是我参观过的管理最不善的农场之一。为什么他们在农场(开车不方便)开着礼品店、品酒室和CBD产品店,但游客不多?他们有潜力扩大自己的目标,但我认为他们需要更好的建议。他们可以在当地的餐馆和葡萄酒商店出售他们的优质葡萄酒(他们可以按佣金雇用销售人员)。他们还可以寻求在健康商店以及通过与有影响力的人合作来销售优质 CBD 产品。他们还可能创建一个更好的电子商务商店来销售礼物,因为我认为人们会喜欢订购独特的物品作为郁金香的回忆。我不知道为什么似乎没有人知道那里发生了什么。他们还可以举办有关郁金香和农场技术的教育之旅。在那里工作的一些人非常粗鲁。如果他们没有从郁金香节中赚到足够的钱,他们可以提高门票价格,以提供更好的管理体验。鉴于他们的资源有限,专注于哪些目标最合理对他们来说可能是有用的。也许他们可以申请一些赠款或向当地组织寻求免费资源。小心。