点评:I’ve just endured what can only be described as a masterclass in how a once-elite brand can lose its way.
€3,900 for three nights at Nobu should guarantee competence and a touch of refinement. Instead, I got noise at nightclub levels, staff floundering like amateurs, and service so sloppy it bordered on parody.
Nobu today is all flash, no finesse. It’s a try-hard spectacle for Instagram rather than a sanctuary for those who actually appreciate hospitality. Staff need urgent training – perhaps a stint at Soho House, COMO or Heckfield Place to learn what service actually looks like. The current routine of blank stares, scripted lines and zero problem-solving ability is embarrassing for a brand of this supposed calibre.
The noise was an abomination. Three sleepless nights in what is marketed as a luxury hotel is inexcusable. When I raised the issue, what did I get? The offer of another room in a different hotel overlooking a restaurant. And, a bottle of champagne – we don’t drink. Amateur. Then four Pago juices appeared as if that somehow equates to €3,900 and the total failure to deliver the fundamental promise of a hotel: sleep and service.
Compensation should match the scale of the loss, not some token gesture that insults rather than acknowledges the experience. I fully expect the usual corporate response – hollow apologies, meaningless platitudes about “feedback being valued” – rather than anything that resembles accountability, like a partial refund or a comped meal that comes close to making this right.
Nobu used to mean something. Now it’s a hollow brand coasting on reputation while the guest experience disintegrates.
Mortifying.
翻译:我刚刚经历了一场堪称大师级的体验,见证了一个曾经的精英品牌是如何迷失方向的。
在Nobu住三晚3900欧元,本应能保证服务周到,并略带一丝精致。然而,我得到的却是夜店级别的噪音,员工像业余爱好者一样手忙脚乱,服务更是马虎得近乎拙劣的模仿。
如今的Nobu光鲜亮丽,毫无精致可言。它更像是Instagram上的一个卖力表演,而不是真正热爱酒店服务的人的圣地。员工亟需培训——或许可以去Soho House、COMO或Heckfield Place体验一下,学习真正的服务。对于一个自诩高水准的品牌来说,如今这种眼神空洞、照本宣科、毫无解决问题能力的现状实在令人尴尬。
噪音令人作呕。在一家号称豪华酒店的地方度过三个不眠之夜,实在不可原谅。当我提出这个问题时,我得到了什么?另一家酒店提供另一间可以俯瞰餐厅的房间。还送了一瓶香槟——我们不喝。真是业余。然后四杯Pago果汁就端上来了,好像这相当于3900欧元,而且酒店根本没能兑现其基本承诺:睡眠和服务。
赔偿应该与损失的规模相匹配,而不是一些象征性的动作,侮辱而不是认可体验。我完全预料到酒店会采取惯常的回应——空洞的道歉,一些毫无意义的“重视反馈”之类的陈词滥调——而不是任何类似问责的措施,比如部分退款或一顿几乎可以弥补损失的免费餐食。
Nobu曾经还算有影响力。现在,它只是一个空洞的品牌,靠着口碑苟延残喘,而顾客体验却每况愈下。
真丢脸。