The beach is very quiet, clean, good food, full of friendly people. If you want to get some real rest on your vacations this is the right place to go. Winter is the birding season and you can observe thousands of birds around the area or if you want a more active sport, fishing offshore is good all year round.
There were 6 of us in the water along about a 1/2 mile stretch of beach. And except for a few people gathered on the beach in front of a nearby restaurant, the beach itself was virtually deserted- idyllic. Easy to relax taking in the combination of the natural beauty of the beach and water with the hills / mountains...
A short walk from the town centre, it's a good place for a lazy hour or three. The cafes and restaurants were nine-tenths closed when I was there; nice to be one of the few gringos around but with a beach as good a this, it deserves more visitors and I'm sure the restaurant staff would agree. Where was everybody---Cancun?