4413 Main St, Vancouver, British Columbia V5V 3R2, Canada
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South Main, or SoMa, is a neighbourhood in upswing. Inhabited by young humanitarian professionals in converted lofts and studio apartments, what was once an industrial centre is now a wellspring of vintage and eco fashion shops, contemporary sawdust-floor galleries, craft beer joints, and basement acting studios. All set to an Art Deco background with a strong blue collar sensibility underpinning each new pop-up and foodie trend, SoMa is on the rise.