Owned and operated by Ambassdor Theatre Group (ATG) the Phoenix was...
Owned and operated by Ambassdor Theatre Group (ATG) the Phoenix was designed by Giles Gilbert Scott and Bertie Crewe. It opened in 1930 with the premiere of Noel Coward's Private Lives starring the author, Gertrude Lawrence and Laurence Olivier.
Many star actors have appeared at the theatre including Maggie Smith, Diana Rigg, John Gielgud, Dustin Hoffman, Derek Jacobi, Kenneth Branagh and Stephen Fry.
More recently the theatre has presented a number of successful musicals including, between 1991 and 2012, Willy Russell's Blood Brothers which became the theatre's longest-running show and was seen by over 5 million people.
The theatre is now home to the award-winning Broadway musical Once.